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Creating a product is a time-consuming task that many business owners and entrepreneurs struggle with. This can take a significant toll on their resources. However, low-content products can offer valuable solutions to your audience without the need for extensive time and huge financial investments. By implementing this strategy effectively, you can boost the impact of your content efforts by tenfold.
Unlike traditional products, such as online courses that typically involve a lot of text and video, “low-content” products are designed to be minimalist in terms of text and images while still offering a specific solution to a particular problem. Checklists, templates, journals, recipes, worksheets, and resource lists are among the most commonly used low-content products.
It is crucial to note that low content does not equate to low value. It is still essential to have a thorough understanding of your customer’s requirements and to structure the content in a way that can make a positive difference in their lives. However, the process of creating such content is considerably shorter and requires less effort.
Benefits of Selling Low-Content Products
- One significant benefit of low-content products is shorter creation time. This allows for a higher volume of products to be produced compared to creating longer text or multiple images/videos. They can stand alone as a product or serve as an excellent addition or option to a low-ticket offer in your sales funnel.
- For customers, these products are designed to assist them in achieving a specific objective, completing a task, or learning a new skill. Your low-content product acts as a tool to simplify or organize the process for your audience, despite having minimal content. This is how low-content products can still provide value.
- If executed correctly, your low-content products can help you attract your ideal customers, build stronger relationships with them, and increase customer satisfaction. This, in turn, could lead to repeat purchases and referrals as satisfied customers spread the word about your offerings.
Types of Low-Content Products
To generate ideas for a low-content product, begin by considering the challenges or aspirations that your customers may encounter. How can you create something that assists them in resolving these issues or achieving their goals? Below are examples of digital products to consider:
Checklists: Develop a checklist that outlines each step in a task or process. This will enable people to tick off each item as they complete it.
Planners: Break down a large project or goal into smaller, more manageable steps or sections. Create content that guides users through the planning process, allowing them to fill in the necessary details and complete their plan.
Trackers: Offer a tracking system that helps users stay on track and see progress. It can encourage them to put in work each day and track their progress toward their goals.
Journals: Ideal for educational or creative projects, journals allow users to record their reflections, ideas, and what they have learned after each course section.
Worksheets: Worksheets serve as a helpful supplement to educational content, providing participants with a place to answer questions, follow instructions, and work independently.
Toolkits: This low-content product can include a variety of simple tools that customers can use to aid them in their tasks.
Resource Guides: Provide users with a list of resources where they can find the information or content they require. Organize the resources to make it simple for users to locate what they need.
Calendars: Offer ready-made calendars, such as editorial calendars for content marketing or holiday calendars for planning promotions, to make planning easier for your customers.
Templates: Create templates for documents or tasks your audience will encounter. Make them customizable to fit users’ needs, allowing them to plug in essential information and start right away.
How to Create Irresistible Products
The key to success with low-content products is knowing your audience and their needs.
Research the challenges and interests of your audience and develop low-content products that cater to their specific requirements while aligning with your brand. These products can either be standalone or complementary to your other offerings, and they tend to work best as add-ons. However, if you have something truly valuable, it can also be successful on its own.
Here are a few examples:
- You can create a resource guide with further information to offer at the end of your online course.
- If you teach foreign languages, you can provide worksheets to complement your instructional videos.
- Toolkits and planners can go along with a printed book.
- If you coach working mothers, consider creating 30-minute recipes.
How to Sell Your Low-Content Products
Here are a few ways you could sell your low-content products:
- Sell your low-content products at low prices to encourage sales in high volumes.
- Offer your low-content products for free to add value to a purchase. For example, you could offer your customers a set of templates for free when they purchase your course.
- Use your low-content products as lead magnets to attract potential customers into your sales funnel. An example of a lead magnet is a free resource guide. You could offer it in exchange for signing up to your email list, allowing you to begin a relationship with them. This approach then opens the door for you to promote your other offers.
- Use your low-content products as order bumps (low-priced offers that you make available at checkout). By offering a complementary product for a few dollars more, customers are likely to make an additional purchase before completing their transaction.
Low-content products are an excellent way to maximize revenue in your business. When selecting a low-content product for your business, consider its affordability, ease of creation, and reusability. Your product must be relevant and provide value to your customers while requiring minimal time and effort on your part. By creating simple and affordable products that add value to your customers, you can build a strong relationship with them and keep them coming back for more. Remember to keep your ideal audience in mind and create products that meet their needs and desires.
What products do you think will work best for your business? Share them in the comments below.